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MBA Students Tackle Professional Industry Projects

 

Over the last two weeks our MBA students who are undertaking the final subject of their degree have heard from a number of guest lecturers. Guest lecturers include; the MD of a Point of Sales software company, the GM and Marketing Manager of a Roofing manufacturer, the Marketing Coordinator of a Brisbane rubbish recycling company and the National Coordinator of a large national social club.
This subject, LB5235 - Practical or Research Project, involves students doing an internship or a project. Associate Dean – Business Programs Dr Ian Kirkwood, explained that in order to challenge and prepare students for life after graduation, the project aspect is being reframed. “In the past, students undertook an academic-theoretical project but we are refocusing this subject on to professional industry projects. Our belief is that students will learn more from being engaged in solving genuine business issues rather than doing anything theoretic. Our objective is to help businesses become more sustainable by improving their focus, their marketing, and their operating strategies.”
JCU Brisbane would like to extend our thanks to the guest speakers who have joined us over the last two weeks.

Over the last two weeks our MBA students who are undertaking the final subject of their degree have heard from a number of guest lecturers. Guest lecturers include; the MD of a Point of Sales software company, the GM and Marketing Manager of a Roofing manufacturer, the Marketing Coordinator of a Brisbane rubbish recycling company and the National Coordinator of a large national social club.

This subject, LB5235 - Practical or Research Project, involves students doing an internship or a project. Associate Dean – Business Programs Dr Ian Kirkwood, explained that in order to challenge and prepare students for life after graduation, the project aspect is being reframed. “In the past, students undertook an academic-theoretical project but we are refocusing this subject on to professional industry projects. Our belief is that students will learn more from being engaged in solving genuine business issues rather than doing anything theoretic. Our objective is to help businesses become more sustainable by improving their focus, their marketing, and their operating strategies.”

JCU Brisbane would like to extend our thanks to the guest speakers who have joined us over the last two weeks.

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