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MBA Research Project

For the final subject of an MBA our students have the opportunity to participate in a Research Project.

Dr Ian Kirkwood, Associate Dean – Management, explains that this subject provides a valuable opportunity for our students to apply the knowledge they have learnt throughout their degree to help a business in meaningful and sustainable ways.

“This trimester our MBA students are engaging with a large, national, social club that operates as a not for profit (NFP) enterprise. Membership in the club has been dropping for a few years, and the club appears to be declining in relevance within its specific market.

Our students will be engaging in an ongoing research project that will analyse a range of issues including membership retention, brand awareness, as well as a range of operational issues.

Students will also be conducting research to see what needs to be done to give the club new hope and vision for the future.  The club’s executive committee members are genuinely looking forward to our involvement and our support.”

 

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